Wave Wave

Our tools explained

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Impact Strategy

Impact = Focus. The foundation for impact is a clear vision & strategy. Most businesses are doing a lot already when it comes to sustainability, but why? And what impact does this make? We help you answer the question: where should I focus on to make the biggest impact? And where not? We identify the ingredients for a successful long-term strategy and translate this to concrete and feasible programs & operations.
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Impact Branding

Impact = Action. Every brand has a voice. How can you use your voice to create positive change – both within and outside your company? Impact branding is nothing like traditional branding or marketing. It’s about the magical sweet spot: where your brand’s DNA meets the needs of your audience and intersects with the bigger challenges in the world.
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Impact Coaching

Impact = a Journey. As coaches, we facilitate and support the road towards creating actual impact. Designing your impact strategy and building a strong brand are one thing, actually creating impact is another. We can guide you through the process and take all necessary steps together with you to get there. As impact coach, we support you, step by step. And we make sure we’ll have fun along the way.
Impact scan
Focus groups & surveys
Impact matrix
Impact vision & strategy
Impact brand scan
Impact brand positioning
Creative concept & roadmap
Impact communication & reporting
Internal engagement programs
Training & workshops
Sustainability projects on various topics
Our Expertise areas
Building fair value chains
We understand the complexity of value chains and specific social or environmental challenges that you might face when working internationally. Understanding your value chain and ecosystem means gaining insight in the entire journey of your product, challenges that arise there and how to tackle them. We help you engage your partners to collaborate on topics that are relevant for you and them. It’s how we invest in fair & transparent value chains and build better relationships with suppliers and other stakeholders.
Working towards living wages
Living wages are key to sustainable development. It enables people to invest in their family and community. In the future of children, via good health and quality education. We are aware that a fair price doesn’t necessarily leads to a fair wage. The route towards living wages can be complex, but there are many ways to get started. In the end, paying living wages is an investment in a strong local economy and a healthy community and a skilled workforce to do business with.
Impact Positioning
Every brand has a voice. What is it you want the world to know? What is your stand? Our approach enables your brand to become an impact platform. We search for the sweet spot where your DNA comes together with the needs of your target groups and the bigger challenges of the world. Beyond every strong impact brand is a solid positioning. A positioning that enables you to meet the needs and challenges of the outside world.
Impact brand activation
Effective brand activations do not just make “noise”. Effective brand activations make impact. Either because of a growing market share, increased brand love or because you want your brand to change the way people behave. People are different and so are the mechanisms and messages that set them in motion. After carefully studying your audience, we connect the dots and make the “noise” we need to drive impact.
Internal engagement
We know that creating impact always starts with yourself. Building an internal culture for change doesn’t happen overnight. Keywords are engagement, ambassadorship and fun. Step by step we support you to build the strongest team of ambassadors and gatekeepers of your impact mission, making this adventure much easier and efficient. And don’t forget: engage your own people with sustainability first, before reaching out to your customers and other stakeholders.
B Corp certification
We believe businesses are responsible for a great deal of the change we need. B Corporations are frontrunners in social and environmental performance, transparency and governance. B Corp is a certification on company-level that redefines business success. It rewards companies for the impact actually made, instead of nice sounding promises. As certified B Corp and proud B Leader, we help other companies become B Corp certified. We focus on identifying and preparing the areas most material to them.
Impact thinking creates value for your business and the world around you.

Ready to create IMPACT ?

Our Impact areas
Rainbow Collection is a catalyst for change. We create and accelerate impact, together with our clients. We strategize, coach and brand. That’s how we grow strong and sustainable impact brands that address the world’s challenges from their core business. We guide and support small and big brands from zero to impact.
These are the sustainability areas where we make the biggest impact as an agency:
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LIVING WAGE, HUMAN RIGHTS & FAIR PRICING

Having ‘a job’ is not the only aspect that contributes to sustainable development. A job with good working conditions, reasonable working hours and a living wage does. Earning a living wage is a crucial catalyst for reaching many other Sustainable Development Goals: from health to education.
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CLIMATE CHANGE & ENERGY TRANSITION

System change is the only way to reverse climate change. It’s about transforming our existing economic & governance model, about innovation and investing in clean energy, zero-carbon alternatives and circular businesses. System change needs people that start working together in new ways, unusual suspects that join forces and explore the endless possibilities right in front of us.
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FEMALE EMPOWERMENT

Female empowerment is about creating access to things in life most women were previously denied. Independence, jobs, fair salaries, a voice in private and public life. Female empowerment is essential to realize economic growth, political stability and social transformation. The internet and social media are key instruments in this so-called Fourth Feminist wave, with many more positive resources and methods to tap into.
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WASTE, SANITATION AND CIRCULAR ECONOMY

The new economy is a circular one. It starts with a new mindset and attitude towards resources, as driver of new solutions and business models. We’ve created (human and solid) waste for decades, without thinking of the future. Now, we are forced to rethink how we create it, how we dispose it and the potential value it has. Related to both resource optimization, as personal hygiene, safe sanitation and business processes.
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CREATIVITY FOR CHANGE

Criticasters might see the creative industry as a driver of limitless consumerism. We see the creative industry as an indispensable driver of sustainable consumption. This industry, with its creative power, frontrunning technology and psychological models, has the power to make people aware of what really matters. To change behavior and turn customers into conscious and responsible consumers.
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HAPPY & HEALTHY PEOPLE

Central to a prosperous society are happy & healthy people that are able to run it. We might live in turbulent times, but this one thing is certain. How can we ensure and enable good health & wellbeing in these modern times? We have many means available to invest in people. We should do so in a human-centered and impactful way.