INTERVIEW Cecile Scheele – Goodbrandz
There’s a growing awareness among consumers when it comes to sustainable fashion: they start to understand the actual impact of it. But how do we get to the next step, where people actually start buying it? For sustainable items to be bought, visibility is at …
From negative footprint to positive impact creator
The fashion industry is now at a crossroads: it cannot ignore the environmental trend any longer. One-off sustainable campaigns and collections won’t be effective unless they’re part of a broader strategy. But how to do this? How to get your business from negative footprint to Positive …