Many marketeers and communications specialists struggle with communicating effectively about sustainability. And with ACM’s (Netherlands Authority for Consumers and Markets) sharpened guidelines, you can now get fined if you don’t do it right.
But please don’t let that keep you from communicating about your sustainability efforts. Research shows that people change when they see others changing. So don’t go silent, but read our anti greenwashing guide so you get to know all the do’s and don’ts.