“Words can move mountains when they’re put in the right order.” Ferdy Joosen about the power of copy.
Ferdy Joosen, a creative copywriter at Gardeners, wasn’t allowed to have a TV in his room when he was a kid. His parents’ argument was, ‘A TV just gobbles up time and constrains you from spending time together.’ Ferdy, in his adolescence, obviously disagreed. Moreover, …
The new anti-deforestation regulation (EUDR) explained
Hurray, the EUDR is here! Did you know that between 1990 and 2020, about 420 million hectares of forests were lost, which is roughly 100 times the size of the Netherlands? And that deforestation is responsible for 11% of greenhouse gas emissions? Time to do …
Hoe pas je de ACM vuistregels voor duurzaamheidsclaims toe?
De ACM (Autoriteit Consument & Markt) stelde vijf vuistregels op om ervoor te zorgen dat duurzaamheidscommunicatie niet misleidend is. Maar hoe pas je ze toe? We lichten ze toe aan de hand van praktische voorbeelden. 1. Gebruik juiste, duidelijke, specifieke en volledige duurzaamheidsclaims Bepaalde combinaties …
Voorkom Greenwashing met de ACM Duurzame Claims Checklist
De Autoriteit Consument & Markt (ACM) heeft vijf vuistregels opgesteld om ervoor te zorgen dat duurzaamheidsclaims eerlijk en transparant zijn. Je claim hieraan toetsen blijkt helaas lastiger dan het lijkt, onder elke vuistregel vallen namelijk weer een aantal extra aandachtspunten. Om je claim makkelijker te …
The anti-greenwashing guide
Have you heard about H&M and Decathlon’s misleading claims and the greenwashing fines? Are you afraid that you might also be unintentionally greenwashing? No worries. We’re here to ensure your brand stays clear of such pitfalls. We created an anti greenwashing guide especially for you …
ADE Green: Escapism or transformative experiences? How events could trigger market transformation.
Last weekend, Amsterdam Dance Event took over the city of Amsterdam again (October 18 to 22). Not only to let people play and enjoy music, but also to create space for dialogue. During ADE Green for example: the pioneering conference on sustainability, innovation and social …
Get CO2 reduction done? Get started!
Don’t let perfection be the enemy of progress “This summer is what climate change looks like, scientists say”, this article on Politico headlines. Compared to 2019, more companies disclose their carbon emissions, but reduction targets – and impactful measures – are still missing. How can …
5 elements to consider when using sustainable materials for products and packaging
This article is written for everyone who works with products, materials, and packaging. How can you make more sustainable choices? And what is important to know to make the most impact? Element 1: Refuse, rethink, and reduce your material consumption. What can you leave out? …
Meet our new sustainability strategist
Found out how our new sustainability strategist thinks about several sustainability brands. …
Rethink your business in exceptional times
Cases that make a difference By now we know there is a direct relation between our behavior and the Covid-19 crisis. Due to human interventions, the virus was able to transit from animals to humans. Scientists warned for this to happen, and it did happen. …
- 1
- 2