100% Sustainable Fashion – Synthetic vs Organic
By: Derek Wilson An interesting article published by the Guardian triggered my interest today. Online community brand ‘A Way to Mars’ teams up with WWF to create the first 100% sustainable clothing range. The Netherlands is a frontrunner when it comes to sustainable fashion, think about the …
Meaningful branding Workshop
On the 9th of May we will host a workshop on the “Changemakers in retail” event. The workshop topic will be: ‘how to become a meaningful brand’. If you drop this in the Eisenhower priority matrix, it would be put on the right top corner: …
Working on a sustainable fashion movement
One step at a time, the fashion sector is slowly moving into the right direction. We are proud to announce that we are part of this movement, by partnering with two new clients: Gerlon and Noppies. But how to give shape to your sustainability endeavors …
Sharing insights: The value of internal branding
In February we organized a long-term strategy journey for our client Red Bull. The aim was to slow down, to be able to speed up again. In other words: take a deep breath, count your blessings, celebrate success and co-create a strategy to speed up. …
The Next Closet – Making Circular Chic
We witness the increasing amount of fashion brands that become more and more aware of their supply chain. Traceability, working conditions and sustainable materials are of rising importance. But what is happening with our items at the end of the chain? How can we show …
How transparency can create value for you
Transparency Exercise Talking about the challenges and opportunities… How do you turn the challenges of transparency into opportunities? Being transparent and sharing your company dilemmas will put you in a vulnerable position, but is enables you to showcase how you tackle them. Consider where you …
How to start creating impact?
Sustainability Exercise Making the biggest impact with your business Sustainability is a term often casually thrown about and its power is often underestimated. Embracing sustainability can improve your performance as it helps you adapt, build new partnerships, reduce risks, build reputation and grow within changing markets. But where do you begin? What does …
You need to stay close to yourself
How Obrigado brings meaningful ideas into practice Interview with author & global marketing director Mark van de Grift Brands have the capacity to contribute in a positive way, but where to start? As author of the book TRUE brands, Mark van de Grift brings his …
Game-changer of the new economy
Interview with Chief Marketing Officer Nora Kayser Going beyond familiar patterns can generate new insights and offer fresh ideas to existing problems. That’s where frontrunners should jump in with disruptive ideas. SnappCar is one of the frontrunners in the sharing economy and converts challenges into …
BOON – Harvesting Dutch impact
How to make the steps towards sustainable development specific? How can we make our impact tangible? The transition to a sustainable economy takes time, but that doesn’t mean you can’t make a change today. Every other day we hear that we can start making impact …