About the project

CHALLENGE
Babyface is a successful children’s clothing brand that asked us how they could differentiate itself in a meaningful way. It was our assignment to find their impact sweet spot: Who is Babyface, where do they stand for and which impact story is true to the brand?

SOLUTION
We used the me, my, our world model to gain insights. And translated the results into a brand guide, including an impact mission, vision and strategy as well as a new tone of voice and imagery. In addition, we extended the new positioning in a marketing and communication strategy. Both the guide and strategy will enable Babyface to make the right future choices for the brand and company.

Creating a stronger proposition for Babyface by finding their Impact Sweetspot