Kromkommer: quality beyond looks
The food you buy at the grocery store, always looks picture perfect. Bright colors and equal shapes. But freshness and quality aren’t defined by these standards, and what grows in the earth, isn’t supposed to be judged on its looks. With a rapidly growing world …
Marketing for a better world
What do you do when a 13-year-old boy or girl in Ghana is familiar with the second name of Arsenals left-winger and does not know that washing your hands is important? You start the Football for Water program. We are grateful that we have assisted …
De opkomst van de Ecosystem Enterprise
In de snel veranderende wereld wordt van bedrijven verwacht dat ze continue innoveren. Innovatie staat dan ook hoog op de agenda van iedere organisatie, maar hoe effectief zijn die innovaties nu eigenlijk als we geen rekening houden met het systeem waarin we opereren? Dieuwertje Damen …
TrendWatcher of the Year Awards 2015/2016
Rainbow Collection and trend experts from around the world are working together to build the bridge between future visions and future proof business. Innovation and change are the buzz words of our times, but how can we make sure that it all contributes to a …
The value of plastic waste: meet WasteBoards
The plastic soup is a big issue, not only in our oceans, but also in local waters. Starting in the canals of our own capital Amsterdam, Plastic Whale is initiating boat tours to collect everything that doesn’t belong in these waters. Part of the Plastic Whale …
Sustainable business: 5 Years of Impact
Sustainable Business: How 5 years of business can build a better world? Exactly five years ago we launched our very first project with one single mission in mind: supporting companies to be the best in the world and for the world. As business-minded thinkers, we see businesses …
Talking about sustainable innovation: There’s a whole new world out there!
Generally speaking, we have two types of people in this world. One that believes the glass is half full and one that sees the glass as half empty. At least, that’s one way of looking at mankind. This old ‘philosophical’ question about the way people …
Let’s be the crazy ones: building social brands and sustainable business
What do you need… ..if you want to improve your primary way of doing business and building brands? Or if you want to bring it to the next level or come up with a new brand campaign, product or service? Yes, you can dive into …
Back to the Future: how future-proof is your business?
IT’S YOUR FUTURE CALLING Everybody from the 80s or 90s remembers the cult movies Back to the Future I, II and III, starring Michael J. Fox. Back to the Future II predicted that in 2015 we would drive flying cars on bio-fuel, we would have …
Highway from nature
Every few weeks we’d like to share with you some inspiring future-proof business cases. This month we start with Roosegaarde’s highway from nature. We would have loved to see faces of the people of Heijmans when artist and social innovator Daan Roosegaarde presented his ideas about …