About the project

CHALLENGE
Omoda is known for its innovative approach in the shoe industry with their online growth and sustainable solutions such as the re-usable shipping box. The succes of their sustainable innovations asked for more. And that’s where Rainbow Collection joined. Omoda asked us to translate their innovative business approach to a matching sustainability strategy and impact brand story. To make them future-proof.

SOLUTION
Several co-creation sessions and a series of interviews gave us the insights we needed to prioritize the sustainability topics for Omoda. When we knew their high impact areas, we were able to make the translation into one clear strategy and impact story. Leading to the sustainable innovation as you would expect from Omoda.

Known for their innovative approach, in business and sustainability