PATIENT+ – Healthcare in which patients and doctors work together
About the project
CHALLENGE
How to convince a traditional sector of change and look differently at how patients are informed? We worked on the impact mission of PATIENT+, to improve the quality of health care and support them in becoming and staying market leader.
SOLUTION
To make ‘shared decision-making’ a success, all stakeholders need to be fully engaged. We developed a marketing & communication strategy based on valuable insights to achieve this, supported their rebranding and developed communication materials. The focus is bringing the PATIENT+ impact mission to life and growing their community and market share.
Valuable insights and co-creation made the brand come alive, whilst respecting the status-quo within the sector.
![PATIENT+ – Healthcare in which patients and doctors work together](https://rainbowcollection.nl/_WPRC/wp-content/uploads/2020/01/PATIENT_10-scaled-670x447.jpg)
![Infographic](https://rainbowcollection.nl/_WPRC/wp-content/uploads/2020/01/Infographic-1-670x503.jpg)
![Schermafbeelding 2016-10-11 om 16.57.55](https://rainbowcollection.nl/_WPRC/wp-content/uploads/2020/01/Schermafbeelding-2016-10-11-om-16.57.55-670x402.png)
![Website2](https://rainbowcollection.nl/_WPRC/wp-content/uploads/2020/01/Website2-670x503.jpg)