About the project

CHALLENGE
Rituals is known for its philosophy, centered around wellbeing and happiness. Obviously people want the brand to live up to the expected promises that come along with this philosophy. And so did Rituals. They are working very hard to align the sustainability activities with their view on life. Creating a structured and matching whole. But how can we address the sustainability themes that lie closest to Rituals?

SOLUTION
We co-created a clear sustainability structure together with the Rituals sustainability team, by identifying the themes behind the brand’s identity, philosophy and core being. We guided the brand to and through the relevant sustainability themes, as starting point for a tangible plan. This plan explains how to address and tackle these topics with a Rituals-minded solution.

Connecting sustainability and Rituals’ philosophy on life