ADE Green: Escapism or transformative experiences? How events could trigger market transformation.
Last weekend, Amsterdam Dance Event took over the city of Amsterdam again (October 18 to 22). Not only to let people play and enjoy music, but also to create space for dialogue. During ADE Green for example: the pioneering conference on sustainability, innovation and social …
Great news: The new economy is taking shape in legal forms too!
In contrast to many other countries, the Netherlands has no separate legal structure for social enterprises. Currently, most social enterprises choose the legal structure of a private company (BV), which doesn’t reflect their social drive and doesn’t provide stakeholders the certainty that the company is …
Meet our new sustainability strategist
Found out how our new sustainability strategist thinks about several sustainability brands. …
Rethink your business in exceptional times
Cases that make a difference By now we know there is a direct relation between our behavior and the Covid-19 crisis. Due to human interventions, the virus was able to transit from animals to humans. Scientists warned for this to happen, and it did happen. …
The growth story of the next decade
A lot is being said about the COVID-19 crisis. Threats might arise from nature, but the real damage might be a result of our interaction with these threats. The world is our resource, but in the current, global economy we do not manage it sustainably. …
Rethinking business in exceptional times
The world finds itself in an exceptional situation caused by the sudden pandemic. While we cannot foresee (yet) all the ways in which this will affect local and global economies and communities, we see many initiatives arise that are aimed at already mitigating some of …
Brands must lead the way
Businesses have a leading position in the sustainable transition: they have the innovation power and creativity to make it happen! “Help! The world is on fire. We drastically need a mass consumer movement to save the world. People around the world are calling on consumers …
Award-Winning Campaign – Let’s Dive into the Real Impact
A closer look on the award-winning SDG Lions Case ‘Second Chances’ 114,000 men, women and children in the U.S. are currently waiting for an organ transplant. That is why Donate Life and police departments in California partnered up in an awareness campaign: ‘Second Chances’. The …
Wij gaan ook voor duurzaam! Maar wat vertellen we onze klant?
Ruim vier van de tien consumenten geven aan genoeg te hebben van reclame over duurzaamheid. Daar sta je dan met je goedbedoelde verhaal over een betere wereld. Hoe neem je de consument dan toch mee in je duurzame ambitie? Eindelijk is iedereen intern overtuigd. Ook …