About the project

CHALLENGE
Fabrik is a Finnish marketing and branding agency, which wants to make the shift towards purpose-led branding and storytelling. Beyond a better understanding of the impact branding field, they searched for inspiration and tools to deepen their knowledge. They asked us to coach them on how to integrate impact branding in their current services portfolio.

SOLUTION
We supported Fabrik in the transition to a more purpose-led approach, by engaging them in our model of “thinking impact first” and by letting them experience our impact branding services. By sharing insights, experiences and lessons learned we supported them to further develop their sustainable brand approach. Now we partner with them on clients to ‘coach them on the job’ about the integration of impact branding.

Scaling impact by sharing our impact branding approach with other (European) agencies