EDGE – Engaging the world with the relevance & impact of better buildings
About the project
In the new urban reality we’re facing, sustainability, experience and health are top priorities and incorporated in their building standard. The impact EDGE creates, exceeds their product by far. Besides a strategic reposition, EDGE needed to create the right messages, to get across their most important audiences.
As technology real estate company, EDGE delivers better buildings. We supported this sustainability and tech giant with blowing a new wind into an age-old sector. With a thought leadership strategy and creative translations, we highlighted the relevance of EDGE’s expertise. Presenting the value of their product for the entire workforce, our cities and the world in general.
Engaging the world with the relevance & impact of better buildings