EDGE – Engaging the world with the relevance & impact of better buildings

About the project

CHALLENGE
As technology real estate company, EDGE delivers better buildings to the world. In the new urban reality we’re facing, sustainability, experience and health are top priorities and incorporated in their building standard. The impact EDGE creates, exceeds their product by far. Besides a strategic reposition, we wanted to create the right messages, to get across their most important audiences.

SOLUTION
We supported this sustainability and tech giant with blowing a new wind into an age-old sector. With a thought leadership strategy and creative translations, we highlighted and shared the relevance of EDGE’s expertise. This is how we presented the value of their product for the entire workforce, our cities and the world in general.

Engaging the world with the relevance & impact of better buildings

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