Focus groups & surveys
Impact vision & strategy
Impact brand scan
Impact brand positioning
Creative concept & roadmap
Impact communication & reporting
Impact brand activation & campaigning
Web design & development
Video & animation production
Social media advertising
Human centered design
Impact thinking creates value for your business and the world around you.
Ready to create IMPACT ?
Our impact areas
Rainbow Collection is a catalyst for change. We create and accelerate impact, together with our clients. We strategize, coach and brand. That’s how we grow strong and sustainable impact brands that address the world’s challenges from their core business. We guide and support small and big brands from zero to impact.
These are the sustainability areas where we make the biggest impact as an agency:
BUILDING FAIR VALUE CHAINS
We understand the complexity of value chains, and specific social or environmental challenges that you might face when working internationally. Understanding your value chain means gaining insight in the entire journey of your product, possible challenges and how to tackle them. We guide with setting up practical compliance strategies, that include (and exceed) human rights. It’s how you will invest in fair & transparent value chains and build better relationships with suppliers and other stakeholders.
WORKING TOWARDS LIVING WAGES
We know that a fair price doesn’t necessarily leads to a fair wage. Living wages are a fundamental human right, but the route towards living wages can be complex. There’s a direct link to the way you do business and your purchasing process. We help you conduct supply chain research, wage benchmarks and find the right approach to get started and take meaningful steps towards living wages, no matter your size, leverage or the countries you operate in.
CLIMATE CHANGE & ENERGY TRANSITION
System change is the only way to reverse climate change. It’s about transforming our existing economic & governance model, about innovation and investing in clean energy, zero-carbon alternatives and circular businesses. System change needs people that start working together in new ways, unusual suspects that join forces and explore the endless possibilities right in front of us.
Female empowerment is about creating access to things in life most women were previously denied. Independence, jobs, fair salaries, a voice in private and public life. Female empowerment is essential to realize economic growth, political stability and social transformation. The internet and social media are key instruments in this so-called Fourth Feminist wave, with many more positive resources and methods to tap into.
The new economy is a circular one. It starts with a new mindset and attitude towards resources, as driver of new solutions and business models. We’ve created (human and solid) waste for decades, without thinking of the future. Now, we are forced to rethink how we create it, its potential value and how we dispose it. Related to both resource optimization, as personal hygiene, safe sanitation and business processes.
CREATIVITY FOR CHANGE
Digital marketing plays a key role in the success of your business. Whether you’re an established brand with sharpened sustainability focus or a start-up launching a new circular business idea. Digital marketing can make it work. Our creative and digital experts help you define goals, objectives and measure success to increase impact while gaining market share.
HAPPY & HEALTHY PEOPLE
No matter your target audiences, chances are big that social media will take significant part in your digital and marketing strategy. We support you with our branding, design and social media expertise combined. Setting up and running successful social media ads and campaigns, following a sharp strategy with clear KPIs.
SUSTAINABLE SOURCING, PROCUREMENT & PACKAGING
When you have the ambition to create impact, it is of great importance to look at the materials you are using for both your product and your packaging. We can help you to improve your sourcing, set targets and create impact with innovative, sustainable solutions.