We are here to support you from zero to impact

What we do
Impact first
At Rainbow Collection we think impact first. We develop sustainability strategies and grow meaningful brands. We support businesses to use their resources, skills and expertise to address the world’s challenges in a profitable and even fun way. That’s how we invest in the new economy and make impact happen.
Focus is the key to make this happen. It is not (only) about compensating your footprint. It’s about the value you add to the world. We help you identify your impact areas and develop a clear roadmap to achieve your mission and grow into a strong impact brand.
Rainbow journey
Step by step we guide you through all the processes needed to become a true impact business. Translating new ideas to practice with support from inside and outside your organization. We combine effective business advice with sustainability expertise and creativity. With over 10 years of experience we’ll get you started, create focus and grow a successful business.
We are unique in being a one-stop Impact Agency and we are here to support you from zero to impact.

Our history

It started with a bracelet
Shake the world
Rainbow Collection started as a project, bringing orange bracelets to the Netherlands as a fair-trade alternative for regular merchandising during the World Cup 2010 (South Africa). To give local craftswoman in the hills of KwaZulu Natal the opportunity to benefit from this global event, we partnered with AfricaIgnite, a local NGO. Over 500 women created more than 125.000 orange beaded bracelets for Dutch supporters. To turn Rainbow Collection into a truly sustainable project and create even more work, the year after we launched the Shake the World campaign: 250.000 bracelets were sold globally to raise awareness on the Millennium Development Goals. We’re happy to see that the bracelet project is still up and running today, fully managed by the NGO.
The next step
After these two great impact campaigns, we started to broaden our work by supporting clients such as Tele2, HEMA and Marlies Dekkers with their impact strategy and impact branding challenges. We trained their employees on what they can do to integrate sustainability in their daily work, and eventually we reached the milestone of 150 business impact cases in 2015. It was time to take the next step: in 2016 we were B CorpTM certified and got awarded as “Best for the World” in the B Corp community. Now, Rainbow Collection is the one-stop impact agency. With over 10 years of experience, we’ll get you started, create focus and grow a successful and impactful business.
110
clients
236
projects
450
trained employees
10
B Corps

Rainbow Team

Our team of impact & brand strategists and coaches knows everything about strategic sustainability & meaningful branding.

Meet our team

Dieuwertje Damen

Founder & Director, Impact Strategy Expert
As co-founder of Rainbow Collection, Dieuwertje supports ambitious companies to become the future captains of industry. As impact strategy expert & coach, she believes there’s so much more to sustainability than “corporate responsibility”. It’s a powerful tool for business innovation towards a new economic model. As firm believer in system change, her favorite sustainability projects combine practical strategy development and employee engagement and training. The perfect foundation for long-lasting change.

Carlien Helmink

Sustainability Strategist
Carlien is passionate to create positive impact. As a former social entrepreneur, she has the experience to translate sustainability into opportunities for your organization. With an impact strategy that fits your vision as well as your operation, so it can easily be implemented in your value chain with practical tools, workshops and projects. It will make your organization ready for years to come as the only future, is a sustainable future.

Lana Buunk

Impact Strategy & Research
Lana’s drive is to define where your brand can create the biggest, positive impact. Using its resources, skills and expertise. Underlying a successful impact strategy, are the right tools and insights. A deep-dive into (international) supply chains, or business processes support her to build the right foundation, while coaching businesses in getting started! Any time left? She loves going for a run and overly enjoys good food & cooking.

Piet Berkers

Design & Creative Concepting
Piet is the creative mind of Rainbow Collection. He loves starting with nothing and ending up with a creative idea that boosts sustainability by graphic design, photography or creative workshops. Piet is enthusiastic about human-centered design: a framework that develops solutions by involving the human perspective in all steps of the process. It helps him to unlock the creative potential with the people he works. “Everyone can be creative!”

Jop Blom

Co-founder
Co-founder Jop is our serial social entrepreneur and CSR consultant. He is specialized in employee and stakeholder engagement and in building cutting-edge social partnerships.
Jop is also responsible for the important task of providing us with our daily inspiration of sustainable business concepts.

Rixt Reitsma

Design & brand gatekeeper
Rixt is our meaningful full-spectrum designer. She loves every aspect of design and has a broad expertise, including graphic, interior, product and sustainable design. Her experience enables her to see concepts from different and unique perspectives and it fuels her to boost Rainbow’s impact projects with design. Also, she is the ultimate gatekeeper of our own impact brand.

Sophie Heugen

Impact Brand Manager
Sophie has a passion for marketing, positioning and consumers, and she is especially enthusiastic about sustainable decision making. She loves it when brands take the lead in creating impact, especially when they use their marketing to inspire customers and create impact. When there is a sunny day off, she loves taking her longboard out, to go for a fun ride!

Reinoud Willemsen

Impact Measurement Strategist
Reinoud is the director of our partner organization Behold South Africa and founder of the Social Return on Investment network there. He has a rich experience and is well-known in the South African field of Corporate Social Investment and is specialized in Impact Measurement. Amongst others using the Social Return on Investment Methodology.

Koen Krommenhoek

Impact consultant & Business development
Koen knows all about sustainable innovation and entrepreneurship. His focus is on making the world a healthier place, through innovative, circular and other sustainable opportunities. Koen is excited on letting creativity meet innovation to achieve the biggest possible sustainable impact. He’s looking forward to meet you and discuss what B Corp can add to your business. And if you can’t find him, he’s probably hanging from a kite above the sea.
Rainbow Europe
Rainbow Collection EU
Van Diemenstraat 152
1013 CN Amsterdam
The Netherlands
+316 34342357
Rainbow Middle East
Rainbow Collection MEA
PO Box 44581 Dubai
United Arab Emirates,
+971 56 892 2878
Rainbow Africa
Rainbow Collection SA
Johannesburg
South Africa
+27 82 557 1244