About the project

CHALLENGE
The highly experienced people of WASTE are true innovators when it comes to rethinking waste. From solid waste to human waste: they know how to build value chains and create self-functioning markets in metropolitan cities worldwide. Due to changes in the market it was time for WASTE to adjust their brand strategy and take in a new and stronger position.

SOLUTION
With this challenge in mind, we worked together to redefine their positioning and develop a clear brand, marketing & communication strategy. This strategy is distinct and effective in attracting new customers and inspiring the world of waste management and beyond. Including a content calendar and a brand new website, that breathes their new story.

Developing a clear brand strategy to inspire the world of waste management