Exciting collaboration announcement
We’re thrilled to announce our new partnership with Root. Root enables automated life cycle assessments at scale. This has a lot of impact on you as our (potential) client. In a very positive way, of course.
Why this collaboration matters
Almost all companies we work with, have a significant climate impact. Through their activities, processes, operations, facilities, and value chains, they emit substantial greenhouse gas emissions. That’s why, in almost all the strategies we develop, there’s a clear climate impact pillar.
With a strong need for climate action, we want to enable companies to take effective action. It makes sense that they take responsibility for the impact they have, which largely relates to their carbon (equivalent) footprint. What we see at our clients who create products is all the same story: over 95% of their impact derives from scope 3. Scope 3? It’s their indirect footprint, that mainly consists of the footprint of their products.
If we really want to take climate action and create positive change, we need to address exactly this impact (this 95%). In order to do so, it’s important to build effective strategies, based on clear and substantiated insights.
The gap between rough estimates and LCAs
We noticed a gap between rough estimates on the one hand and costly, time-consuming LCAs (Life Cycle Assessment: a method to evaluate the environmental impact of a product or service throughout its entire life cycle) on the other.
Root is filling this gap by enabling scalable product impact calculations based on LCA methods. As impact strategists, we at Rainbow Collection can strategically use these insights to develop an effective climate strategy for our clients.
What this means for you
The expertise and focus of Root x Rainbow Collection fits really well together. Root is the technical expert partner that offers the tools, which Rainbow Collection, as a creative and strategic agency, deploys. There’s value for companies to work with Root or Rainbow Collection separately, but the combination really creates the synergy.
And there’s more. As a client of ours, you will enjoy a 1-month free trial of the Root platform with hands-on support from their LCA experts.
“I believe that Root’s software is the accessible way to get the footprint of your collections presented in a complete and understandable way; and Rainbow Collection offers the strategic plan to act upon this knowledge.” – Lana, Rainbow Collection