“Words can move mountains when they’re put in the right order.” Ferdy Joosen about the power of copy.
Ferdy Joosen, a creative copywriter at Gardeners, wasn’t allowed to have a TV in his room when he was a kid. His parents’ argument was, ‘A TV just gobbles up time and constrains you from spending time together.’ Ferdy, in his adolescence, obviously disagreed. Moreover, …
The new anti-deforestation regulation (EUDR) explained
Hurray, the EUDR is here! Did you know that between 1990 and 2020, about 420 million hectares of forests were lost, which is roughly 100 times the size of the Netherlands? And that deforestation is responsible for 11% of greenhouse gas emissions? Time to do …
Hoe pas je de ACM vuistregels voor duurzaamheidsclaims toe?
De ACM (Autoriteit Consument & Markt) stelde vijf vuistregels op om ervoor te zorgen dat duurzaamheidscommunicatie niet misleidend is. Maar hoe pas je ze toe? We lichten ze toe aan de hand van praktische voorbeelden. 1. Gebruik juiste, duidelijke, specifieke en volledige duurzaamheidsclaims Bepaalde combinaties …
Voorkom Greenwashing met de ACM Duurzame Claims Checklist
De Autoriteit Consument & Markt (ACM) heeft vijf vuistregels opgesteld om ervoor te zorgen dat duurzaamheidsclaims eerlijk en transparant zijn. Je claim hieraan toetsen blijkt helaas lastiger dan het lijkt, onder elke vuistregel vallen namelijk weer een aantal extra aandachtspunten. Om je claim makkelijker te …
CSRD proof rapporteren: zo doe je dat
CSRD gaat nu echt van start. Hoog tijd om er iets mee te doen dus, want het geldt waarschijnlijk ook voor jouw bedrijf. Maar geen zorgen. Als Rainbow Collection omarmen we CSRD. We denken namelijk dat het nóg meer bedrijven helpt om serieus met duurzaamheid …
How to… benefit from B Corp certification?
Last update: Jan 2024 What is B Corp? The interest in B CorpTM is taking a flight! The European B Corp movement, officially launched in 2015 with 60 companies, has now grown to 1000+ B Corps and is leading the way in Europe. Globally, already 6000+ companies in 80 …
The updated Whistleblower Policy for Compliance, Transparency, and Accountability
As of December 17, 2023, Dutch organizations have entered a new phase with the revised ‘Wet bescherming klokkenluiders’ or Whistleblower Protection Act. In this blog, we break down all you need to know about the required legal changes and explore how implementing a whistleblowing policy …
3 questions to… Zoku
In “3 questions to…” we talk to customers whom we as Rainbow Collection have guided towards the B CorpTM certification. Why did they become B Corp? What did it bring them? And were major (internal) changes necessary? In this article: Zoku, a home base for …
The anti-greenwashing guide
Have you heard about H&M and Decathlon’s misleading claims and the greenwashing fines? Are you afraid that you might also be unintentionally greenwashing? No worries. We’re here to ensure your brand stays clear of such pitfalls. We created an anti greenwashing guide especially for you …
Learn to surf the tide of change
Trans -wait for it-,… itions We live in turbulent times. We are constantly bombarded with news about amazing social and technological developments that will flip the world upside down. At the same time, it feels like nothing really changes. Where are the flying cars we …
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