About the project

CHALLENGE
Homie has a two-fold mission: making the household appliance industry 100% circular and stimulate more sustainable behavior at household level. The start-up has a clear and refreshing mission, but how to convince a market, driven by habit, of the need of a new, circular business model and concept?

SOLUTION
We supported the Dutch tech start-up creating a distinctive positioning and refreshing brand identity to launch the new circular consumer concept and engage people with this pioneering brand. A strong kick-start to make Homie’s mission come true: starting with a washing machine, growing towards a portfolio of household appliances.

Empowering sustainable behavior and stimulating the household appliances industry to go circular