Kijksluiter – Better use of medicine through video
About the project
The mission of Kijksluiter is to improve health & wellbeing in the Netherlands, by advising people on better use of medicine by explanatory videos and an application. To achieve their mission, they need to optimize their reach: informing as many medicine users with their (animated) videos as possible. They asked us to create a strategy for this, integrating stakeholders such as general practitioners, pharmacies and other relevant platforms.
We supported Kijksluiter by optimizing their customer journey, with improved communication per touch point with their 3 target audiences. In addition, we created a campaign strategy, concept and content development for medical partners and patients. “Medicatie? Kijksluiter voor iedere situatie”. Short videos, tailored to the 3 persona’s grabbed the attention on social media and boosted the demand for their videos and the application.
Contributing to better-informed patients and use of medicine.