Homie – Household appliances industry goes circular
About the project
CHALLENGE
Homie has a two-fold mission: making the household appliance industry 100% circular and stimulate more sustainable behavior at household level. The start-up has a clear and refreshing mission, but how to convince a market, driven by habit, of the need of a new, circular business model and concept?
SOLUTION
We supported the Dutch tech start-up creating a distinctive positioning and refreshing brand identity to launch the new circular consumer concept and engage people with this pioneering brand. A strong kick-start to make Homie’s mission come true: starting with a washing machine, growing towards a portfolio of household appliances.
Empowering sustainable behavior and stimulating the household appliances industry to go circular
![Homie – Household appliances industry goes circular](https://rainbowcollection.nl/_WPRC/wp-content/uploads/2020/04/Schermafbeelding-2020-04-20-om-16.57.23-670x443.png)
![Homie logo (NOT FINAL)](https://rainbowcollection.nl/_WPRC/wp-content/uploads/2020/04/Homie-logo-NOT-FINAL.png)
![Website_Homie](https://rainbowcollection.nl/_WPRC/wp-content/uploads/2020/04/Website_Homie-scaled-670x486.jpg)
![Brand manual Homie](https://rainbowcollection.nl/_WPRC/wp-content/uploads/2020/04/Brand-manual-Homie-scaled-670x447.jpg)