About the project

CHALLENGE
As a shoe brand, HUB’s approach to sustainability and CSR is straightforward. They want to do fair and honest business. How can they concretize this and ensure it in practice? This starts with understanding the supply chain and identifying where you can make the biggest impact, while aligning this with the values and needs of your target audiences.

SOLUTION
We supported HUB with creating focus and translating this focus to a tangible strategy: comprising the topics most material to them. It all starts with the product: the materials used and the supply chain behind it. True and in-depth understanding enabled HUB to lay the foundation for optimized sustainability and fair & transparent business.

Fair & transparent business starts with knowing your product and chain