About the project

CHALLENGE
How to convince a traditional sector of change and look differently at how patients are informed? We worked on the impact mission of PATIENT+, to improve the quality of health care and support them in becoming and staying market leader.

SOLUTION
To make ‘shared decision-making’ a success, all stakeholders need to be fully engaged. We developed a marketing & communication strategy based on valuable insights to achieve this, supported their rebranding and developed communication materials. The focus is bringing the PATIENT+ impact mission to life and growing their community and market share.

Valuable insights and co-creation made the brand come alive, whilst respecting the status-quo within the sector.