Stoov – Warming you up sustainably

About the project


Sustainability is in Stoov’s DNA. Employees carry a warm heart for sustainability, but before collaborating with RC they did not have a clear picture of how to formalize and structure their efforts. Becoming a B Corp was an evident step towards professionalizing their sustainability efforts and showing their hard work to the world! 


Throughout the B Corp process, Stoov gained in-depth insights into all their (sustainability) efforts by creating a product passport. We identified their Impact Business Model, which is the IBM Toxin Reduction. Their pillows were first not recyclable, but Stoov wanted to change that, which led to much improvement in their material procurement process. Now their pillows are recyclable. It was great for us to help such a fast-growing company professionalize and enlarge its impact!