The Impact Days – Bringing consumers and social entrepreneurs closer together
About the project
The Impact Days is a campaign to make social entrepreneurs more known to the general public. After two successful editions we were asked to bring their campaign to the next level. How can we grow the campaign and make it a more complete campaign that suits the needs of the general consumer and the social entrepreneurs.
We spoke to all involved parties including possible target audiences to gain insights. We developed a campaign manual including a vision, mission and strategy for the next 5 years. For the 2020 campaign we developed a creative concept and we developed a plan to be visible during the Covid-19 pandemic and worked on the nationwide rollout of the campaign.
Contributing to the transition to an impact economy by making sustainably and socially ‘next level’ brands visible everywhere in the Netherlands.