Zoku – Developing a clear impact mission
About the project
Traveling for business can be very lonely. Zoku designed a social hotel in which guests can quickly get rooted and connect to others in the city. Despite this clear and meaningful reason for existence, Zoku was looking for ways to communicate and get recognition for their impact goal and make it tangible.
We helped Zoku develop an impact mission and created tools to measure and communicate their impact on society. With our help, they used B Corp as a professionalization tool to analyze their (social) impact by e.g. investigating how they deal with their employees, but also what the impact is of all interiors, such as beds and chairs. And it worked out.
Where Zoku sometimes had trouble finding employees before, now they are lining up!