“Words can move mountains when they’re put in the right order.” Ferdy Joosen about the power of copy.
Ferdy Joosen, a creative copywriter at Gardeners, wasn’t allowed to have a TV in his room when he was a kid. His parents’ argument was, ‘A TV just gobbles up time and constrains you from spending time together.’ Ferdy, in his adolescence, obviously disagreed. Moreover, …