Unlocking the power of scope 3: How Root and Rainbow Collection make carbon measurement & reduction easier
Companies are on the hunt for better ways to measure and cut down their scope 3 carbon emissions. These are all the indirect carbon emissions that come from a company’s supply chain, like the production and transportation of materials, and the use or disposal of …
CSRD: Slowing down impact -or- accelerating sustainable business?
As sustainability professionals, we’re driven by the desire to make a real impact. But with the introduction of the Corporate Sustainability Reporting Directive (CSRD), many of us feel a sense of dread. Is this just another bureaucratic hurdle? I was skeptical too, but I’ve seen …
Exciting collaboration announcement
We’re thrilled to announce our new partnership with Root. Root enables automated life cycle assessments at scale. This has a lot of impact on you as our (potential) client. In a very positive way, of course. Why this collaboration matters Almost all companies we work …
“Words can move mountains when they’re put in the right order.” Ferdy Joosen about the power of copy.
Ferdy Joosen, a creative copywriter at Gardeners, wasn’t allowed to have a TV in his room when he was a kid. His parents’ argument was, ‘A TV just gobbles up time and constrains you from spending time together.’ Ferdy, in his adolescence, obviously disagreed. Moreover, …
The new anti-deforestation regulation (EUDR) explained
Hurray, the EUDR is here! Did you know that between 1990 and 2020, about 420 million hectares of forests were lost, which is roughly 100 times the size of the Netherlands? And that deforestation is responsible for 11% of greenhouse gas emissions? Time to do …
Hoe pas je de ACM vuistregels voor duurzaamheidsclaims toe?
De ACM (Autoriteit Consument & Markt) stelde vijf vuistregels op om ervoor te zorgen dat duurzaamheidscommunicatie niet misleidend is. Maar hoe pas je ze toe? We lichten ze toe aan de hand van praktische voorbeelden. 1. Gebruik juiste, duidelijke, specifieke en volledige duurzaamheidsclaims Bepaalde combinaties …
Voorkom Greenwashing met de ACM Duurzame Claims Checklist
De Autoriteit Consument & Markt (ACM) heeft vijf vuistregels opgesteld om ervoor te zorgen dat duurzaamheidsclaims eerlijk en transparant zijn. Je claim hieraan toetsen blijkt helaas lastiger dan het lijkt, onder elke vuistregel vallen namelijk weer een aantal extra aandachtspunten. Om je claim makkelijker te …
The anti-greenwashing guide
Have you heard about H&M and Decathlon’s misleading claims and the greenwashing fines? Are you afraid that you might also be unintentionally greenwashing? No worries. We’re here to ensure your brand stays clear of such pitfalls. We created an anti greenwashing guide especially for you …
ADE Green: Escapism or transformative experiences? How events could trigger market transformation.
Last weekend, Amsterdam Dance Event took over the city of Amsterdam again (October 18 to 22). Not only to let people play and enjoy music, but also to create space for dialogue. During ADE Green for example: thé pioneering conference on sustainability, innovation and social …
Learn to surf the tide of change
Trans -wait for it-,… itions We live in turbulent times. We are constantly bombarded with news about amazing social and technological developments that will flip the world upside down. At the same time, it feels like nothing really changes. Where are the flying cars we …
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