About the project

CHALLENGE

Dille & Kamille believes in the power of connection and is driven by natural simplicity. They aim to be a “guide”: helping people become more connected with themselves, each other, and nature. They want to take good care of all people and resources that enable them to create nature-inspired products. This required a set of clear principles that guide the company in daily decisions and working towards a company and assortment that exists in harmony with nature: from material inputs to sourcing regions and their own retail stores.

SOLUTION

We defined how to live by the promise of harmony, and connected it to concrete goals to move towards a world in harmony step by step. We worked on a sustainable supply chain with the category team by mapping it and performing a risk analysis on human rights, safety, and working environments. Of course, based on this we created an easy-to-understand action plan. We worked on their materials strategy by focusing on more recycled and organic products and trained employees on materials. All D&K’s efforts were awarded with a B corp certification. We coached them throughout this process, and developed new strategies, such as a new governance structure!

Nice to know about D&K is that they are the founder of Green Friday. They were the first Dutch business to close on Black Friday.