Farm Brothers – Thoughtful delights
Farm Brothers Herman & Teyler have an ingrained love for simplicity and the purity of homemade snacks. This never disappeared, even after they were pulled away from the country side. That’s why they left their jobs and started hunting their dream of providing the world …
Meaningful business: shift from ‘why’ to ‘how to get started tomorrow’
Since 2010, we are committed to creating positive impact for your brand and business. Innovative companies started to develop impact strategies. Soon after, the first companies followed. Now – and after our keynote at yesterday’s event “Changemakers in Retail” – we clearly see that we …
Thuisafgehaald – Connecting with food
Never underestimate the power of food: it’s a way of connecting. Dutch start-up Thuisafgehaald agrees with this and believes in abundance, not in scarcity. For that reason, the platform was established to encourage and connect people to start sharing their meals – and enjoy all …
100% Sustainable Fashion – Synthetic vs Organic
By: Derek Wilson An interesting article published by the Guardian triggered my interest today. Online community brand ‘A Way to Mars’ teams up with WWF to create the first 100% sustainable clothing range. The Netherlands is a frontrunner when it comes to sustainable fashion, think about the …
Working on a sustainable fashion movement
One step at a time, the fashion sector is slowly moving into the right direction. We are proud to announce that we are part of this movement, by partnering with two new clients: Gerlon and Noppies. But how to give shape to your sustainability endeavors …
Meaningful branding Workshop
On the 9th of May we will host a workshop on the “Changemakers in retail” event. The workshop topic will be: ‘how to become a meaningful brand’. If you drop this in the Eisenhower priority matrix, it would be put on the right top corner: …
Sharing insights: The value of internal branding
In February we organized a long-term strategy journey for our client Red Bull. The aim was to slow down, to be able to speed up again. In other words: take a deep breath, count your blessings, celebrate success and co-create a strategy to speed up. …
The Next Closet – Making Circular Chic
We witness the increasing amount of fashion brands that become more and more aware of their supply chain. Traceability, working conditions and sustainable materials are of rising importance. But what is happening with our items at the end of the chain? How can we show …
How transparency can create value for you
Transparency Exercise Talking about the challenges and opportunities… How do you turn the challenges of transparency into opportunities? Being transparent and sharing your company dilemmas will put you in a vulnerable position, but is enables you to showcase how you tackle them. Consider where you …
How to start creating impact?
Sustainability Exercise Making the biggest impact with your business Sustainability is a term often casually thrown about and its power is often underestimated. Embracing sustainability can improve your performance as it helps you adapt, build new partnerships, reduce risks, build reputation and grow within changing markets. But where do you begin? What does …