You need to stay close to yourself
How Obrigado brings meaningful ideas into practice Interview with author & global marketing director Mark van de Grift Brands have the capacity to contribute in a positive way, but where to start? As author of the book TRUE brands, Mark van de Grift brings his …
Game-changer of the new economy
Interview with Chief Marketing Officer Nora Kayser Going beyond familiar patterns can generate new insights and offer fresh ideas to existing problems. That’s where frontrunners should jump in with disruptive ideas. SnappCar is one of the frontrunners in the sharing economy and converts challenges into …
BOON – Harvesting Dutch impact
How to make the steps towards sustainable development specific? How can we make our impact tangible? The transition to a sustainable economy takes time, but that doesn’t mean you can’t make a change today. Every other day we hear that we can start making impact …
Successful launch of our Impact Book @ NRC Live
We are proud to announce that our Impact book is here! Last Thursday, February 9th, we successfully launched our Positive Impact Creators book at NRC Live’s Impact Day. Our founder Dieuwertje Damen handed out a first copy to co-founder of Thuisafgehaald.nl and hostess of the day, Marieke …
Positive Impact Creators take the lead
Inspiring stories from commercial and social brands about their roadmap towards growing a meaningful brand. The world is a dynamic place in which we see a shift from materialistic to human value. An increasing amount of brands explore the opportunities this development has to offer …
MYOMY do goods – Changing perspectives, one bag at a time
In the fast changing world of fashion, we see a rise of brands that are founded with a different mindset: a mindset that’s social and sustainable from the start. MYOMY do goods is one of those brands that is founded as a world improver with …
COMING SOON: Our Positive Impact Creators collection
We believe every brand has the potential to build a better world: to make a difference for their customers and for the world around them. Every day, we experience that meaningful brands are the engine of positive change. Together, we should aim for a sustainable …
TOMS – It all started with a need
Using business to improve people’s lives. That’s how it all started for TOMS. The brand was initiated to start helping out one community. Today, TOMS has grown out to be a great example for other consumer brands. One-for-One is their well-known business model. With every …
Moyee Coffee – Creating radical impact
How do we define the ‘fair’ in fair trade? What if coffee beans leave a country without any added value? These are some basic questions that the real coffee lovers at Moyee Coffee considered. This brand is working on the creation of serious impact by …
TREND REPORT 2017
Even though we cannot influence every development, brands can play a crucial role in changing consumer behavior and encouraging responsible consumption. Current consumption patterns will be fundamentally challenged with conscious consumers being on the rise, like millennials. Their wishes and needs are centered around sustainability …