In de snel veranderende wereld wordt van bedrijven verwacht dat ze continue innoveren. Innovatie staat dan ook hoog op de agenda van iedere organisatie, maar hoe effectief zijn die innovaties nu eigenlijk als we geen rekening houden met het systeem waarin we opereren? Dieuwertje Damen van Rainbow Collection …

Rainbow Collection and trend experts from around the world are working together to build the bridge between future visions and future proof business. Innovation and change are the buzz words of our times, but how can we make sure that it all contributes to a sustainable world? ‘We …

Sustainable Business: How 5 years of business can build a better world? Exactly five years ago we launched our very first project with one single mission in mind: supporting companies to be the best in the world and for the world. As business-minded thinkers, we see businesses as the architects …

Generally speaking, we have two types of people in this world. One that believes the glass is half full and one that sees the glass as half empty. At least, that’s one way of looking at mankind.  This old ‘philosophical’ question about the way people perceive the world …

What do you need… ..if you want to improve your primary way of doing business and building brands? Or if you want to bring it to the next level or come up with a new brand campaign, product or service?  Yes, you can dive into the analytics of …

IT’S YOUR FUTURE CALLING Everybody from the 80s or 90s remembers the cult movies Back to the Future I, II and III, starring Michael J. Fox. Back to the Future II predicted that in 2015 we would drive flying cars on bio-fuel, we would have Nike’s with self-tying …

Every few weeks we’d like to share with you some inspiring future-proof business cases. This month we start with Roosegaarde’s highway from nature. We would have loved to see faces of the people of Heijmans when artist and social innovator Daan Roosegaarde presented his ideas about a new smart …