Brands must lead the way
Businesses have a leading position in the sustainable transition: they have the innovation power and creativity to make it happen! “Help! The world is on fire. We drastically need a mass consumer movement to save the world. People around the world are calling on consumers …
2020 – It’s going to be a good year!
For 2020 we see some of the most promising developments in years. At Rainbow Collection we filled the year with exciting steps towards a more sustainable world. It took a few years the world is ready for sustainability! Finally the understanding is here that sustainability is …
Milestones in fashion
Sustainability in fashion is on the rise, but it remains a challenging topic. The fashion industry is not very transparent and initiatives such as fair-trade and neutral footprints are still rare. At this moment, the fashion industry is the 2nd most polluting industry in the …
Award-Winning Campaign – Let’s Dive into the Real Impact
A closer look on the award-winning SDG Lions Case ‘Second Chances’ 114,000 men, women and children in the U.S. are currently waiting for an organ transplant. That is why Donate Life and police departments in California partnered up in an awareness campaign: ‘Second Chances’. The …
Is B Corp iets voor jou?
Steeds vaker krijgen we de vraag. Kunnen jullie ons wat meer vertellen over B Corp? Geen wonder. Het internationale netwerk groeit hard en we weten allemaal wat er gebeurt als de eerste ‘impact’ schapen over de dam zijn. Wat is B Corp? B Corp is …
Wij gaan ook voor duurzaam! Maar wat vertellen we onze klant?
Ruim vier van de tien consumenten geven aan genoeg te hebben van reclame over duurzaamheid. Daar sta je dan met je goedbedoelde verhaal over een betere wereld. Hoe neem je de consument dan toch mee in je duurzame ambitie? Eindelijk is iedereen intern overtuigd. Ook …
Can we feed the hungry minds of India?
About one-third of the children living in India does not have access to quality education. There is much being done at government, NGO and private sector level to counter this, but the size of this problem exceeds all the efforts by far. The scope of …
Taking a closer look at impact campaigns: consumers are put in the driver’s seat. Fair or unfair?
Looking at recent campaigns of KLM, Coca-Cola and Shell, a trend is visible: the consumer gets hold of a crucial role to help fix the climate change issue. Three encouraging in which companies are providing platforms for consumers to do good. “Cool!”, you might say. …
Five trends among today’s changemakers
On Thursday May 23rd the Changemaker in Retail took place. An event that didn’t only focus on initiating change, but also offered a stage to changemakers who just started and were ready to share their story and successes. In this new stage of the economy …
4 tips to win the Changemaker in Retail Award
This week we will hand out the Changemaker in Retail Award, during the Changemaker in Retail event. Out of many applications we have selected five nominees that have a shot at winning the award. The five finalists are a mix of experienced and upcoming changemakers. …